The Concept Behind the Video
The video for “Up In The Air” is a visually stunning piece directed by Bartholomew Cubbins (a pseudonym used by the band’s lead vocalist Jared Leto). The video features a variety of different elements that come together to create a unique and captivating experience for viewers.
The concept behind the video revolves around the idea of human behavior and how we interact with one another. It examines themes such as power, control, and domination, and how these ideas are expressed in our daily lives.
The video features a cast of characters, including a group of astronauts, a group of models, and a group of artists, all of whom are exploring different aspects of human behavior and emotions. The video also features a number of stunning visual effects, including a giant elephant, a flying car, and a massive explosion.
The Making of the Video
The making of the “Up In The Air” video was a massive undertaking that involved a team of over 100 people. The video was filmed over the course of several days in Los Angeles, California, and involved a number of complex stunts and special effects.
The video features a number of different locations, including a massive soundstage, a desert landscape, and a rooftop. The video also features a number of different costumes, ranging from futuristic astronaut suits to elegant evening gowns.
The video’s director, Bartholomew Cubbins, worked closely with the band throughout the production process to ensure that their vision was realized on screen. The result is a visually stunning and emotionally powerful piece that is sure to leave a lasting impression on viewers.
The Reception of the Video
The “Up In The Air” video was well-received by fans and critics alike, with many praising its stunning visuals and thought-provoking themes. The video has amassed millions of views on YouTube and other video-sharing platforms, making it one of the band’s most popular music videos to date.
The video’s success has also helped to cement 30 Seconds To Mars’ status as one of the most innovative and creative bands in the music industry today. Their unique approach to music and visual storytelling has earned them a dedicated fan base and critical acclaim from around the world.
The Legacy of the Video
The “Up In The Air” video has had a lasting impact on the music industry and popular culture as a whole. Its innovative approach to music videos has inspired countless other artists to experiment with new and creative ways of telling stories through visuals.
The video has also helped to solidify 30 Seconds To Mars’ place in music history, as one of the most influential and innovative bands of their time. Their commitment to pushing boundaries and exploring new ideas has earned them a place in the hearts and minds of music fans around the world.
Conclusion
The “Up In The Air” video is a true masterpiece of visual storytelling, combining stunning visuals, powerful themes, and innovative storytelling techniques to create a piece that is both emotionally powerful and intellectually stimulating. Its impact on the music industry and popular culture is sure to be felt for years to come.
