When it comes to airplane safety videos, Air New Zealand has been known for their creative and entertaining approach. One of their most popular safety videos is the Lord of the Rings themed video that was released in 2012.
The Idea Behind the Video
The idea behind the video was to showcase the beauty of New Zealand, the country where the Lord of the Rings movies were filmed, while still delivering important safety information to passengers. The video features various locations in New Zealand that were used in the movies, as well as cameos from characters such as Gollum and Legolas.
The Production Process
The production process for the video was extensive, taking over six months to complete. Air New Zealand worked closely with the production company WETA Workshop, which was responsible for creating the special effects in the Lord of the Rings movies. The video was directed by Taika Waititi, who went on to direct the Marvel movie Thor: Ragnarok.
The Reception
The Lord of the Rings safety video was a huge success, with over 12 million views on YouTube to date. It received praise from both fans of the Lord of the Rings movies and those who appreciated the creativity and humor of the video. It also helped to increase tourism in New Zealand, as many people were inspired to visit the locations featured in the video.
The Legacy
The success of the Lord of the Rings safety video inspired Air New Zealand to create more creative safety videos, including videos featuring characters from The Hobbit and Men in Black. The airline has continued to push the boundaries when it comes to safety videos, and has become known for their entertaining and informative approach to delivering important safety information to passengers.
Conclusion
The Air New Zealand Lord of the Rings safety video is a prime example of how creativity and humor can be used to deliver important safety information in a way that engages and entertains passengers. The video has become a cultural phenomenon, inspiring other airlines to create their own unique safety videos. It remains a beloved classic that is sure to be remembered for years to come.
