Turkish Airlines has always been known for its innovative ideas when it comes to marketing and advertising. This time, they’ve taken their creativity to the next level by collaborating with the Lego Movie characters for their latest safety video.
Why Use Lego Movie Characters?
The Lego Movie franchise has been a huge hit among children and adults alike. The characters from the movie are loved by many and are recognized worldwide. Therefore, Turkish Airlines decided to use these characters to create a fun and interactive safety video that would grab the attention of their passengers.
What’s In The Video?
The video features the Lego Movie characters, Emmet and Wyldstyle, explaining the different safety procedures that passengers need to follow on a flight. The video is set in a Lego-themed airplane, complete with Lego seats, Lego overhead compartments, and even a Lego oxygen mask. The video is full of humor and excitement, making it enjoyable to watch even for those who have seen it multiple times.
How Has It Been Received By The Public?
The safety video has been received positively by the public, with many praising Turkish Airlines for their creativity and innovation. The video has also gone viral, with millions of views on social media platforms.
What Does This Mean For Turkish Airlines?
The collaboration with the Lego Movie characters has helped Turkish Airlines in creating a positive brand image. The safety video has set them apart from their competitors and has shown that they are willing to take risks and try new things. This has helped them in attracting more customers and retaining their existing ones.
Conclusion
The Turkish Airlines safety video featuring the Lego Movie characters is a perfect example of how creativity and innovation can help in creating a positive brand image. The video has been well-received by the public and has helped Turkish Airlines in standing out from their competitors. We can expect more such innovative ideas from Turkish Airlines in the future.
