Introduction
“We Are Never Ever Getting Back Together” is a song by American singer-songwriter Taylor Swift. The song was released as the lead single from her fourth studio album, “Red,” in August 2012. The lyric video for “We Are Never Ever Getting Back Together” was released on August 14, 2012, a day before the official music video premiered on MTV.
The Making of the Lyric Video
The lyric video for “We Are Never Ever Getting Back Together” was directed by Declan Whitebloom, who had previously worked with Swift on the music videos for “Mean” and “Ours.” The video features Swift in a recording studio, wearing headphones and singing along to the song’s lyrics. The video also includes various graphics and animations that highlight some of the song’s key phrases and themes.
The Lyric Video’s Success
The lyric video for “We Are Never Ever Getting Back Together” was a huge success, garnering millions of views on YouTube in its first few weeks of release. The video’s popularity was due in part to Swift’s immense popularity as a musician, but also to the clever and engaging visuals that accompanied the song’s lyrics. The video proved to be an effective way to promote the song and generate excitement for the album’s release.
The Song’s Inspiration
“We Are Never Ever Getting Back Together” was inspired by one of Swift’s ex-boyfriends, although she has never revealed who the song is about. The song is an upbeat and catchy anthem about moving on from a failed relationship and not looking back. The song’s lyrics are relatable and empowering, making it a popular choice for fans going through similar experiences.
The Song’s Chart Performance
“We Are Never Ever Getting Back Together” was a huge commercial success, reaching the top of the charts in several countries, including the United States, Canada, and Australia. The song was Swift’s first number-one single on the Billboard Hot 100 chart, and it remained on the chart for 24 weeks. The song’s success helped to cement Swift’s status as one of the biggest pop stars in the world.
The Song’s Impact
“We Are Never Ever Getting Back Together” became one of Swift’s signature songs and a fan favorite. The song’s catchy chorus and relatable lyrics made it a popular choice for fans to sing along to at her concerts. The song also helped to establish Swift’s reputation as a skilled songwriter and performer, and it remains one of her most popular and enduring hits.
The Song’s Music Video
The official music video for “We Are Never Ever Getting Back Together” premiered on MTV on August 30, 2012. The video was directed by Declan Whitebloom and features Swift in several different outfits and settings, including a house party and a forest. The video’s whimsical and playful tone complemented the song’s upbeat and catchy vibe.
Conclusion
The lyric video for “We Are Never Ever Getting Back Together” was a creative and effective way to promote the song and generate excitement for the release of “Red.” The video’s clever visuals and catchy lyrics helped to establish the song as one of Swift’s most popular and enduring hits. The song’s success also helped to cement Swift’s status as one of the biggest pop stars in the world.
