Google Video Partners is a platform where advertisers can display their video ads on different websites, mobile apps, and other video-related properties. Google Video Partners offers different video formats to choose from, but not all formats are eligible for all types of placements. In this article, we will discuss the two video formats available on Google Video Partners and how they can be used for advertising purposes.
1. In-stream Ads
In-stream ads are video ads that play before, during, or after a video that a user has selected to watch. In-stream ads can be skippable or non-skippable. Skippable in-stream ads allow viewers to skip the ad after 5 seconds, while non-skippable in-stream ads must be watched in their entirety before the viewer can continue to watch the selected video.
Skippable in-stream ads are more user-friendly and tend to have higher engagement rates. They are best used for brand awareness and consideration campaigns. Non-skippable in-stream ads are more intrusive and tend to have lower engagement rates. They are best used for direct response campaigns, where the advertiser wants the viewer to take immediate action after watching the ad.
In-stream ads can be placed on YouTube videos, partner websites, and mobile apps that are part of the Google Video Partners network. Advertisers can target their in-stream ads based on demographics, interests, and keywords.
2. Video Discovery Ads
Video discovery ads are video ads that appear on the YouTube search results page, alongside related videos, or on the YouTube homepage. Video discovery ads consist of a thumbnail image and a short text description. When a user clicks on the ad, they are taken to the advertiser’s landing page or a YouTube watch page.
Video discovery ads are best used for campaigns that aim to drive traffic to the advertiser’s website or YouTube channel. Video discovery ads are less intrusive than in-stream ads and tend to have higher engagement rates. They are also more cost-effective because advertisers only pay when a user clicks on the ad.
Video discovery ads can be targeted based on keywords, demographics, and interests. Advertisers can also exclude certain videos or channels from their targeting.
Conclusion
Google Video Partners offers two video formats for advertisers to choose from: in-stream ads and video discovery ads. In-stream ads are best used for brand awareness and consideration campaigns, while video discovery ads are best used for traffic and engagement campaigns. Advertisers can target their ads based on demographics, interests, and keywords. By choosing the right video format and targeting options, advertisers can reach their desired audience and achieve their campaign objectives.
