If you’re looking to promote your business on LinkedIn, video ads are a great way to do it. Video ads on LinkedIn are a powerful tool for reaching your target audience and driving engagement. However, if you’re not familiar with the video aspect ratios that are supported on LinkedIn, you may be wondering which format to use. In this article, we’ll explore the different video aspect ratios that are supported on LinkedIn ads.
What are aspect ratios?
Before we dive into the different aspect ratios supported on LinkedIn ads, let’s take a moment to define what aspect ratios are. Aspect ratio is the ratio of the width to the height of an image or video. It’s represented by two numbers separated by a colon, such as 16:9 or 4:3. The first number represents the width, while the second number represents the height.
Supported aspect ratios on LinkedIn ads
LinkedIn supports several aspect ratios for video ads, including:
Let’s take a closer look at each of these aspect ratios and when they should be used.
16:9 aspect ratio
The 16:9 aspect ratio is the most common aspect ratio for video content. It’s the standard for high-definition video and is used on most television sets and computer monitors. This aspect ratio is ideal for LinkedIn video ads that showcase products or services, as it provides a wide view that allows for more information to be displayed.
1:1 aspect ratio
The 1:1 aspect ratio is a square format that’s commonly used on social media platforms like Instagram and Facebook. This format is ideal for LinkedIn video ads that focus on a single product or service. It’s also useful for ads that need to be displayed in a smaller format, such as in the sidebar of a LinkedIn page.
4:5 aspect ratio
The 4:5 aspect ratio is a vertical format that’s similar to the 1:1 aspect ratio but provides more vertical space. This format is ideal for LinkedIn video ads that showcase products or services in a vertical format, such as a mobile phone screen. It’s also useful for ads that need to be displayed on mobile devices.
2:3 aspect ratio
The 2:3 aspect ratio is a portrait format that’s commonly used for print materials like posters and flyers. It’s also used for vertical video content on platforms like Snapchat and Instagram Stories. This format is ideal for LinkedIn video ads that showcase products or services in a portrait format, such as a person’s face.
Now that you know the different video aspect ratios that are supported on LinkedIn ads, you can choose the best format for your video content. Whether you’re showcasing products or services, or simply promoting your brand, LinkedIn video ads are a powerful tool for reaching your target audience and driving engagement.